The lingerie brand La Nouvelle is a feminine lingerie and swimwear brand.

A little word about the designers: Alix de Moussac, ready-to-wear and swimsuit stylist, joined forces with her friend Aurélie Grandemenge to create a lingerie and swimsuit brand with a fresh, flowery universe , ultra feminine.

The designers have made the bet of making La Nouvelle a fashion accessory brand in lingerie and swimsuits.

• In lingerie, you have the choice between bodysuits and 2 pieces with two-material models, lace or a thicker material that will allow you to wear it in the summer as a top or to wear it under an accessory-style blouse while letting the straps appear.






• In swimsuits, floral or plain prints are a must in one or two pieces, the lurex border is required with unique fabrics and more and more models from year to year.

The models are developed in Marseille with a team that grows with the seasons. The production is carried out in Tunisia or Morocco.

The Joée concept store has been following the La Nouvelle brand since its opening, the selected models will complement your outfit.







Whatever your figure, La Nouvelle lingerie and swimsuits adapt to your body to offer you comfort and lightness. Flowery, colorful or more classic, these pieces are born from a fresh and sparkling collection, ideal for a summer that promises to be full of vitamins ...







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